John Nicksic is a nationally recognized direct mail copywriter. His client list includes America's leading direct marketers. The majority of his work has been in the field of money services (credit cards, lines of credit, refinance, and first & second mortgages), insurance (term & whole life, medical, automotive P & C, HIP, final needs, long term care, and credit life), affinity membership groups, and publications.
His insurance work includes one-step sales, multi-step sales by mail, and lead acquisition. He has done direct mail packages for AIG, GMAC Insurance, Ladies Home Journal, U. S. Olympic Committee, MBNA, Barclays, Partners First, HSBC, Intuit, United Airlines, the Good Sam Club, and North American Marketing Group. His packages are typically concise, punchy, and to the point.