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SAMPLE DM PACKAGES

DIRECT MAIL ESSAYS - RECOMMENDED

• Here's What DM is All About
• The Voice
• The Magic Message
• DM Graphics
• Why so Much Copy?
• What's it Going to Pull?
• Mail/Telephone for B-to-B
• Front End vs. Back End
• How to Get Leads by Mail
• Listen to Them
• What Catalogs are About
• Gunslingers & DM Agencies

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BACKGROUND

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